Recently, the global food and beverage agency ZenithInternational published a fruit and vegetable juice market analysis report, pointed out that in the next five years, the global fruit and vegetable juice drinks will grow rapidly, and the average annual growth rate will be 5%

  The report pointed out that the current growth of fruit and vegetable juice sales concentrated in Africa, the Middle East, Asia Pacific and Latin America and other regions. While in Western Europe and other developed regions, fruit and vegetable juice beverage sales will show a downward trend, the form of products and innovation is extremely important. Under the new situation, the development of fruit and vegetable juice products show the following four key trends.

1. Add new flavor and ingredients

2.Products with a new texture

  The representative of fruit and vegetable juice with a new texture is fermented products.

3. Vegetable juice drinks get popular

  The taste of vegetable juice is not good, so most of the products on the market are fruit juice mixed with vegetable juice. Compared   with fruits, vegetables contain more minerals and trace elements, with higher nutritional value, and their sugar content is lower         than the amount of fruit juice, so vegetable juice drinks now are gradually accepted by the public.

 Tomatoes, carrots, celery, beets, parsley, lettuce, spinach, cabbage are the main ingredient of vegetable juice on the market today.

4. Cold squeezed fruit and vegetable juices swept the world

  The cold pressed fruit and vegetable juice is treated with HPP instantaneous autoclave. The juice obtained by cold pressing is          directly bottled and sealed at a liquid pressure of 500 MPa to 600 MPa, and the harmful microorganisms such as Escherichia coli in    fruit juice are destroyed by pressure. HPP approved by the FDA, without high temperature, so to ensure the original flavor of juice.